25-09-2017 01:00 PM | Preeti Kulkarni | My Indian Dream
After clearing the Wulal Lake of 12000 kg of trash, the SMC makes the ragpicker its brand ambassador.
The Srinagar Municipal Corporation has appointed the 18 year old Bilal Dar as their new brand ambassador for his exemplary work in cleaning the Wular lake. Bilal Dar has been working as a ragpicker at the Wular lake for the past 5 years continuously. He has cleared the lake of an estimated 12000 kgs of trash. As Wular lake is a tourist attraction, the lake is filled with plastic garbage and trash. Recently, the PM appreciated Bilal’s efforts for the cleaning of the lake for a meagre Rs. 150-200 per day.
Now the SMC has launched a campaign which promotes hygiene and cleanliness and they believe that there is no better person to be the face of the campaign more that Bilal. The SMC commissioner said, “He will be our brand ambassador. He is an inspiration for everybody. He has been earning his livelihood by cleaning the Wular Lake and removing garbage, used bottles and shoes among other things for many years now.” As the Brand Ambassador, Bilal will now go door to door to people and tell them about his story in a bid to maximise awareness regarding cleanliness and hygiene. Bilal himself is quite excited about his role as he says, “I am very happy. I will go around as the brand ambassador and tell people that if we keep our surroundings clean and follow garbage disposal mechanism, it will benefit all.”
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