08-08-2017 11:30 AM | Lathika Saju | My Indian Dream
Age old Maharashtrian blanket set to make a comeback
The ghongadi blankets of Solapur are very popular in Maharashtra. These woolen blankets are known for its rough texture and are spun on pit looms and dyed with organic and natural dyes. They are made by the Dhangard, or the traditional sheep rearers, of the state.
Ghongadi, the natural thermal blankets, which were once considered an indispensable part of a household are relatively easy to maintain and lasts longer than other blankets. It takes around seven days to spin a ghongadi blanket. Sadly, due to inadequate marketing options, these blankets have not found a place in shelves of city based stores. The artisans also do not get their due and lead a life of hardships.
Now, a group of entrepreneurs from Pune has revived the market for such blankets through an e-commerce platform. – Ghongadi.com. This venture, started by engineers Tushar Pakhare, Niraj Borate and dentist Madhura Avinash have offered an alternative market to the traditional weavers in rural areas.
Pakhare, one of the founders said they first conducted a market research and the launched a website. They got positive results which led them to start Ghongadi.com that started online retailing of the blanket last month.
Pakhare informed that within just two weeks, they sold 50 ghongadis. The portal has tie ups with around 12 artisans in Karmala taluka of Solapur district and the demand is gradually picking up.