20-06-2017 06:00 AM | Pooja Nevewani | My Indian Dream
Mumbai's Taj Palace becomes India's first architectural design to get trademarked.
114-year-old Taj Palace becomes first Indian building to get trademarked. With this, Mumbai’s attractive structure has made it to the elite club of trademarked properties in the world. Others in this club are the Empire State Building in New York, the Eiffel Tower in Paris and Sydney Opera House.
Since 1999, when the Trademark Act was passed, there had never been a single attempt of any architectural design getting registered. Things under the list of trademarks were logos, sounds, numerals, brand names, colour combination etc. Taj Palace is the first, distinctive and unique inclusion in the list. Rajendra Mishra, the general counsel of Indian Hotels Company (IHCL) said that the trademarking was done to protect the building’s distinctiveness. Taj Palace contributes significantly to the company’s revenue contributing to about Rs. 2391 crore revenue.
Taj Palace is a very old structure, even older than the Gateway of India. It has passed through many of the historical events. In World War I, the structure was converted into a hospital. It was fell victim to the 2008 terror attacks in Mumbai. Trademarking the structure has barred the use of Taj Palace’s photos for commercial purpose. For using one has to pay the company a license fee.
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